Proraso produces before and after-shave products in Italy and follows the same standards of quality they have followed since the 1940s, when the company was founded by the Tuscan entrepreneur Ludovico Martelli.
At that time, the only way to shave was with a brush and shaving cream. Shaving foams were invented in the 1960s and were a great success because it saved time in men’s lives.
Today, shaving is not only a necessity, it’s also a moment in live for men. Find in these pages, advice you can follow to transform your daily shave routine into a fantastic and comfortable moment.